As management guru Peter Drucker said: “The aim of marketing is to make selling unnecessary.” The work undertaken by Mark and graphic designer Michael O’Neill, whether for individual brands, wine companies or larger regions of production, is underpinned by this tenet. Together they create a range of marketing tools that helps engage customers and build consumer relationships.
Many in the wine industry are guilty of spending too much time on the product and invest too little thought into why people will buy their offering. Mark and Michael focus on what makes your product different, i.e. what is your brand, label or estate’s value proposition, and then craft unique, innovative and arresting copy and design that will deliver winning brand experiences for your customers.